X-Chair, the leading office furniture manufacturer, came to us with a thought: "People are using our product to game, and we're not even specifically building this for them. Our customers are 40+ yr old executives and we don't want to alienate them."

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That led to Zoned and X-Chair forming a JV to build an entirely new gaming chair brand. Together, we named it, led the brand identity, structured all of the partnerships, put together the go-to-market strategy, and even consulted on product design.

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Mavix has quickly become one of the most exciting companies in the gamily hardware space. It's perfectly poised to capitalize on gamers' growing emphasis on health and wellness.

Queens is the first ever all female gaming collective. Made up of streamers, artists, and athletes, Queens aims to amplify female voices in the gaming industry. We are formal board advisors to Queens.

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As founding partners, Zoned came on prior to launch and helped put the executive team in place as well as provide the infrastructure needed to fundraise and launch the company.

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